What are we making?
The format and the idea: a series, commercial, programme, music project or event.
A perspective of our own
A Libyan eye.A wider vision.
Series, commercials and stories of our own.
From the first idea to the final frame.
رؤية ليبية. أفق أوسع.
NAYA is a Libyan production house, founded in 2021. We develop ideas and bring artistic and media projects to life. Drama, commercials, programmes, music and creative work — shaped around the needs of each project.
Rooted in TripoliWorking within Libya. Meet NAYA.
NAYA Production HouseFounded 2021 · Libya
What we make
From developing the idea to planning, production and execution, we coordinate the stages each project needs. Our work spans visual and audio production, with an approach built around the scope of the work.
Services
- Drama & series
- Commercials
- Television programmes
- Music & audio
- Creative projects
- Integrated production
- Idea development
- Drama treatments
- Production planning
- Shoot preparation
- Filming coordination
- Technical coordination
- Audio coordination
- Promotional content
- Execution supervision
Brands in our work
Who is it for?
The audience, the message and where the finished work will be seen or heard.
What does it need?
The location, timing and scope. We shape the production around those details.
Cinematic
craft
The NAYA showreel
NAYA showreel
Sound off · turn on to listen
Every frame is considered — light, composition, pace and sound working together so the story stays clear and the image carries its weight.
A family morning, a product detail, a character’s story. Our archive brings together drama, commercials and programmes, each with its own visual language and audience.
Idea to screen
How we workWe develop the concept, plan the production, coordinate its creative and technical needs, and follow execution through to completion within the agreed scope.
Develop
The idea, concept or treatment. A clear direction and an agreed scope before production begins.
Idea · Audience · FormatProduce
Plan the stages, prepare the shoot and coordinate the creative and technical work.
Planning · Preparation · FilmingComplete
Follow execution through to the finished project, with its requirements established in the brief.
Execution · Supervision · Completion
Light. Texture.
Composition.
The details that make a frame.
Warm light on fabric. A contrast of colours. Space for the product to hold the scene. This frame from our Enza Home commercial shows how those choices work together.
Commercials from the NAYA archiveDifferent brands.
Different brands.
Distinct worlds.
Three identities. One NAYA group.
We develop ideas and turn them into artistic and media work — from drama and commercials to programmes, music and creative projects.
MADAYEF plans, organises and manages exhibitions, conferences and events, bringing technical and logistical coordination together.
FARJA is a Libyan entertainment platform in preparation, with a vision to bring local drama, films and podcasts into one experience.
Drama & seriesCommercials
Drama & series(01)
Stories rooted in place
From idea development and dramatic treatments to preparation and filming, we coordinate drama productions around the requirements of the story.
Commercials(02)
Brands with a story
We turn marketing ideas into visual commercials and promotional content for products and services, shaped around the brand and its intended audience.
Commercial films
In this selected archive
In this selected archive
Products, people and brands. Watch the films and explore their visual worlds.
Explore the films
One group. Distinct identities.
NAYA is the parent company of MADAYEF and FARJA. Production, event organisation and a developing entertainment platform come together within a Libyan group, with each company retaining its own field and identity.
